Studio Final: Site Analysis

Secondary Ideas

The south façade of the building has a strong relationship with the Copley Square at the square’s ‘collector’ on the southeast corner of Boylston and Dartmouth. therefore, at the pedestrian level the “entry” and store brand will have a strong presence, forming a Visual Bridge to the square.

Additionally, at night the pedestrian level and the lit Storefront and Entry will stand out as pedestrians travel through the square and surrounding Back Bay area. The corner of the building will be recessed at ground level to act as a ‘collector’ of potential customers for the store and the internet café.

BRIDGEWAY/COLLECTOR

There are “multiple experiences” (driving, walking, pedestrian stopping, etc.) that were addressed. The corner entrance is inviting and this area also acts as a “collector” of potential customers, responding to the collector at the northwest corner of Copley Square.

The Massing Diagram shows the context. And allows us to understand the strong axis the Dartmouth Street serves as along the west side of Copley Square.


As this Viewsheds Diagram illustrates, the Physical Gateway is the primary focus to bring vehicular traffic from the South End towards the Back Bay area. The Digital Gateway focuses attention to the Digital Store. And its role in opening us to the future. Potential customers are encouraged to “flow” seamlessly and freely throughout the store.

Viewsheds