Since its inception the Back Bay area has been physically and socially separated from Boston’s South End. With the natural development of Copley Square as the meeting of these two neighborhoods, and Dartmouth Street being a major north south artery between the two, it is appropriate that this intersection at Dartmouth and Boylston leading into the Back Bay act as a “Physical Gateway”.
To Back Bay
The Digital Industry has metaphorically acted as our society’s Gateway into the Future. And this ‘digital client’ has been the leader in opening our society up to the possibilities for the future. This Digital Gateway will be interactive with events or activities happening in the store.
"Digital Gateway"
Into to the Future